WALMART:
MAKE THE SAVINGS KNOWN!
What’s a rewards program if no one knows what benefit it’s providing?
It’s not going to be very sticky if no one sees that benefit played out through the experience.
REAL HUMAN HERE
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THINKING MATTERS
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DESIGN IS HUMAN
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REAL HUMAN HERE ✳︎ THINKING MATTERS ✳︎ DESIGN IS HUMAN ✳︎
What’s the deal
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Walmart’s app is dense. User awareness around membership, benefits, discounts, and more was lost and they needed to fix this.
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After competitive audits, internal audits, and design explorations, I developed a better system for how and where to integrate a set of tasteful yet visible reminders of why your membership is benefiting you - contextually.
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Research, UX, UI, Consulting with Deutsch LA
“DANG!”
-Clients I work withGet In Touch
Yes please