WALMART:
MAKE THE SAVINGS KNOWN!
What’s a rewards program if no one knows what benefit it’s providing?
Burying the lede doesn’t benefit anyone. This one was about making that benefit known across the experience.
REAL HUMAN HERE
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THINKING MATTERS
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DESIGN IS HUMAN
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REAL HUMAN HERE ✳︎ THINKING MATTERS ✳︎ DESIGN IS HUMAN ✳︎
What’s the deal
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Walmart’s app is dense. User awareness around membership, benefits, discounts, and more was lost and they needed to fix this.
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After competitive audits, internal audits, and design explorations, I developed a better system for how and where to integrate a set of tasteful yet visible reminders of why your membership is benefiting you - contextually.
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Research, UX, UI, Consulting with Deutsch LA
“DANG!”
-Clients I work withGet In Touch
Yes please